Roadtrip Nation Ad Campaign

In 2017, UCI began a partnership with Roadtrip Nation (RTN) to bring a different approach to career exploration. Our goal in the partnership was to provide a 5-week experience that would help students figure out what they enjoyed– and how they could turn that into a career.

Fall 2018 saw the official launch of the partnership, which obviously required a lot of marketing to the student body. I was one of the original liaisons to Roadtrip Nation at the beginning of our partnership, so I was asked to come on and help with the graphics side of things. Below are the results, from physical posters to digital social media posts. 

Want to know more about the program? Feel free to check out the website below.